Using Technology to Create a Persuasive and Compelling Story for All Jurors

At the American Association for Justice Annual Convention, Thomas Law Offices Founding Partner Tad Thomas presented “Using Technology to Create a Persuasive and Compelling Story for All Jurors.” The presentation examined how clear language, accessible visuals, and thoughtful use of technology can help jurors follow the facts and understand the larger story of a case.

Jurors enter the courtroom with different backgrounds, experiences, and ways of processing information. Although courtroom technology continues to advance, its effectiveness ultimately depends on whether it makes the evidence clearer and the case easier to follow. The strongest trial presentations are not necessarily the most sophisticated. They are the ones that help every juror understand what happened, why it happened, and why it matters.

In the paper below, Tad considers how attorneys can use technology to support persuasive storytelling while keeping the needs of jurors at the center of the presentation.

Using Technology to Create a Persuasive and Compelling Story for All Jurors