Partnered with Uber and Mothers Against Drunk Driving (MADD), Tostitos brand has made a limited edition “Party Safe” bag that can tell if someone has been drinking and will help them get home safely on Super Bowl Sunday. The special bag comes equipped with a sensor that can detect small traces of alcohol on a person’s breath. If any alcohol is detected, the sensor turns red in the shape of a steering wheel and displays a “Don’t Drink and Drive” message and a code for $10 off an Uber ride during or after the game.
The bag uses near-field communication technology which allows fans to tap their phone on the bag to call their Uber ride. This innovative idea should encourage people to think twice before driving drunk on Super Bowl Sunday. Jennifer Saenz, Frito-Lay’s chief marketing officer, said, “Our goal is to remove 25,000 cars from the roads that Sunday evening.”